LAM



SORRY I’M NOT SS19

campaign video
2018


Production

LAM

Director
Khalil Akhmetzyanov

DOP
Alexander Aleshkovsky

Producer
Maria Alekseeva

Editors
Yaroslav Dementiev
Khalil Ahmetzyanov

Colorist
Yaroslav Dementiev

Sorry i’m not SS19 campaign tells an emotional story about bulling and violence in schools. Collection includes some military patterns and classic soviet school uniform detailes mixed with bright palette and sportswear. Special mention deserves collaboration with famous contemporary artist Andrey Remnev. The main idea of video was freezing the moment before comitting violence and explode it with rythm breaking rapids and unexpectable angles.





SEE ALSO


PRODUCTION


all  /  commercial  / documentary  /  art


TEAM


producer
Mikhail Fenchuk
cinematographer 
Alexander Ponomarev
cinematographer
Yaroslav Dementiev