Александр Пономаревоператор-постановщик, сооснователь
Alexander formed his unique style by challenging the frontiers between digital and analogue film. His innate understanding of cinematography can be seen in the way he intuitively captures emotive footage regardless of how it's shot.
A passion for different genres of cinema is reflected in the many commercial and music video projects he has been involved with to date, having given each a unique identity yet remaining true to his style. Alexander not only brings a powerful compositional skill to set but also deep technical understanding of his craft and an ability to manipulate all kinds of filming technology, be in old or new, to achieve breath taking results.
In 2014 together with Yaroslav Dementiev, Alexander formed what later become LAM production studio, and is currently its leading director of photography.